Wikis are an integral part of social media but it is often a more involved process to set one up, compared to simpler tools like blogs. However, the benefits of having a wiki can far outweigh the costs of implementation. An effective social media strategy incorporating wikis can lower the cost of product support, enhance customer loyalty, and streamline partner relationships especially in areas such as training and collaboration.

Discover what it takes to successfully roll-out a wiki project, the pitfalls to avoid, and how to integrate wikis to the rest of your social media initiatives.

Learn from organizations including:

• Mozilla Firefox: Wiki for Community Driven Product Support

• International Council On Nanotechnology: Wiki for Best Practices Sharing

• Disaster Kleenup International: Wiki for Partner Relationship Management

Audience:

Representatives of organizations and companies:

◦ Wondering how and when to use a wiki

◦ Wondering what the benefits of having a wiki are

◦ Wanting to know what the process is to create a wiki

◦ Wanting to learn what the best practices are in creating a wiki

 Types of organizations:

◦ High-Tech Product Companies

◦ Knowledge-Based Service Companies

◦ Industry Associations

◦ Government

Panelists: Nelson Ko, Pascal St-Jean

Hosted by Citadel Rock Online Communities Inc.

http://citadelrock.com/www/Social+Media+Week+2010+Workshop